Amazon Whisperer - Week 11

My product is a variable exhaust system for cars like the Hyundai Genesis, Ford Mustang, Honda Civic, and Subaru BRZ/Scion FRS.  This system is already present in high end sports cars like Ferraris and Lamborghinis, but when it comes to the middle of the line sports cars, there are very few options.  It is one of the biggest decisions for anyone who is looking to modify their car, whether they should get a loud exhaust or keep it soft.  Many people want to be able to really hear their engine sometimes, but when they are driving it on the highway, the sound becomes extremely irritating. This product would essentially have a remote so that when you want a sportier exhaust sound, all you have to do is press a button, and when you want a subtler sound, just press a different button. The price for these exhaust systems would be close to 1000 dollars, as this is the typical price a 16-30-year-old male is willing to spend. 

The product I would plan on bringing to my business after I have established the exhaust systems would be a cold air intake system.  Customers want this because when it is combined with their new exhaust system, it will actually increase the overall performance of the car, not just make it sound better.  These air intake systems are much more affordable than the exhaust systems, around 200 dollars, which means that my customers will realize that since they already spent 1000 on the exhaust, they might as well spend the extra 200 to make it perform at a higher level.

This is a BBK Performance cold air intake.  These performance cold air intake systems are designed to increase the power on your vehicle by as much as 10% and they are all will increase throttle response, acceleration and overall performance on all applications. Each and Every BBK Performance Cold Air Intake Kit replaces the ugly and restrictive factory stock assembly with an unrestrictive intake tube that is designed to straighten out and provide maximum airflow to the engine via one of our BBK high flow washable cotton element filters. This all translates to a better sounding vehicle with more horsepower and torque at the rear wheels every day without sacrificing gas mileage.

The reviews for this product are generally in the 4-5-star range, with and average of 4.2 on Amazon.  Customers have noticed power differences as well as increased miles per gallon.  They also enjoy the fact that instillation does not require a professional mechanic, anyone with a toolbox and some wrenches can do it.  The main complaint I see on this air filter is that some of the pieces on it are either poorly manufactured or get beat up in shipping.

What I would change about this product is to modify it so that it works optimally along with my exhaust system.  This would mean adjusting it so that its peak power gain is noticeable at the same RPM as the peak power gain for the exhaust system.  I would also try to design the packaging to minimize damage to the air intake. 

I think I have already mentioned how this product would make a good addition to my current product, but just to reiterate, “Customers want this because when it is combined with their new exhaust system, it will actually increase the overall performance of the car, not just make it sound better.  These air intake systems are much more affordable than the exhaust systems, around 200 dollars, which means that my customers will realize that since they already spent 1000 on the exhaust, they might as well spend the extra 200 to make it perform at a higher level.”