Week 13 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

Something that really surprised me about this chapter was the extraordinary number of considerations one must think about when analyzing a business.  Although I realize they are all important, I wonder if there is a way to slim it down to a more holistic approach. 

2) Identify at least one part of the reading that was confusing to you.

I think the part of the reading I was most confused about was the section about Due Diligence.  It seems like a great deal of the aspects in Due Diligence repeat, as many questions are asked multiple times such as how strong are competitive forces which is mentioned in primary competitor analysis, target market analysis, and situation analysis. 

3) If you were able to ask two questions to the author, what would you ask? Why?

One question I would ask is, is there a better way to approach analyzing a business with a more holistic approach?

The second question I would ask is how common is it for a company to disregard the desires of its investors and still be successful?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

There was nothing in the chapter that I felt I could disagree with the author on.